Stylistic and Modal Features of Media Communication Language Determined by Social Roles

Abstract

The object of our linguistic interest is the identification of stylistic variants and modal characteristics established in the syntactic constructions of spoken language that emerges under conditions of interaction and communication. Media and politics are components of contemporary life. Traditionally, mass media employs a publicistic style, while politics uses an official-business style; in the modern era, social roles adapt their style situationally. Style is created through linguistic forms and means adjusted to the environment and the audience. However, the context of intention and the speech style of each speaking subject are individual. A linguistic profile represents the combination of contextual intention, speech style, and the modal aspect. From a linguistic perspective, the strategic dimension of media communication language is entirely grounded in modality. The modal mode determines the semantics of the content of every manifestation of the speaking subject. Language integrates the components of an individual’s attitude and evaluation. Modality, as a mechanism of positioning, is a universal category for conveying meaning. In the analysis of media and political discourse, modality can be regarded as an ideological marker of the communicator’s stance. Observations of the analytical forms of spoken language in media communication allow us to state that the stylistic variants and modal characteristics established in the syntactic constructions of contemporary Georgian public communication are particularly interesting for research, especially as the linguistic forms through which style and modality are expressed continuously evolve over time.