Discursive Stylistics and Digital Irony: A Literary and Linguistic Analysis of Georgian Social Media Texts
DOI:
https://doi.org/10.52340/atsu.2025.2.26.06Keywords:
Georgian language, Intertextuality, memetic culture, critical discourse, stylistic parodyAbstract
This article explores the interrelation between discursive stylistics and digital irony in contemporary Georgian social media. Grounded in theories of stylistics and discourse analysis, the study examines Facebook posts, comments, and memetic texts written in Georgian, which are characterized by multi-layered ironic strategies. The analysis demonstrates that irony in digital spaces is no longer merely a form of humor or rhetorical embellishment—it functions as an effective mechanism for social critique, identity construction, and discursive resistance. The article highlights how irony operates as a means of stylistic distancing, symbolic self-protection, and the generation of multisemiotic signals. Particular attention is paid to intertextual references, linguistic paradoxes, visual cues, and self-ironic narratives. In conclusion, the article argues that digital irony in Georgian social media emerges as a stylistically complex and culturally resistant mode of communication, generating new domains of social, political, and aesthetic meaning.
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